To foster a vibrant employee culture, many THACO AUTO departments have taken the initiative to organize fitness and sports activities to promote team spirit and camaraderie among employees outside of work hours.

THACO AUTO hosted a visit from Mazda leadership on March 25, in which the delegations focused on collaborating on strategies and business development for the Japanese brand in Vietnam.

THACO AUTO hosted a visit by distinguished guests from Mazda Motor Corporation and GK Design in Hiroshima, Japan, from March 5-8. During this visit, Mr. Atsuhiro Takahashi, Deputy General Manager of the Design Division at Mazda and Mr. Toshikazu Yanaka, President of GK Design, collaborated with THACO AUTO on developing the design strategy for the Mazda brand.

As part of a training agreement signed on April 14, 2023, 25 employees from THACO AUTO's THACO KIA Plant will be deployed to oversee Kia Sonet production for ADM Company in Uzbekistan, from February 15 to May 25, 2024

Following Chairman Tran Ba Duong's inspiring 2024 Message, the Year Opening Ceremony saw leaders at THACO AUTO respond with impassioned speeches outlining their proposed business strategies for the year. Their words resonated with a spirit of strong determination to achieve the set goals and targets

THACO AUTO convened on February 1 for its 2024 Business Plan Conference, with THACO Chairman Tran Ba Duong setting strategic direction for the coming year. Comprehensive reports outlined strategy, operational plans, and management priorities for THACO AUTO Production Division, Automotive R&D Center, and manufacturing plants.

Gathering at Thiskyhall Center on January 29, THACO AUTO charted its course for 2024.

THACO AUTO and Stellantis Group recently held a ceremony in Chu Lai to honor the winners of the Peugeot Regional Sales Contest.

In 2023, THACO AUTO hosted 1,236 courses for more than 2,900 employees, offered through home-grown internal training courses, or in collaboration with THACO College or external experts.

THACO AUTO recently unveiled the new Mazda CX-3, a B-sized SUV boasting design refinements, enhanced comfort, and advanced safety features. Especially, its 1.5 AT version offers a starting price of just VND524 million, making it an ideal year-end option for customers.

THACO AUTO extended a 500-million-VND donation to the Phu Nhuan District Social Fund through a recent charity walk for people in need, marking their 13th consecutive year of participation.

On Nov. 22, THACO AUTO exported the 6th batch of Peugeot Django 150cc to Cambodia in 2023, bringing THACO's total exports of the Django to over 400 since the beginning of the year.

THACO AUTO and BMW launch the new BMW X5 and the first-ever BMW XM. The new BMW X5 demonstrates advantages in balance and performance with notable upgrades such as the driving assistance system and the new digital iDrive system, a curved display and the latest BMW Operating System 8.0. Meanwhile, the BMW XM stands out as the first electrified BMW M model launched in Vietnam.

On November 11, THACO AUTO and BMW Group hosted "The Expression of Luxury" event at Thiskyhall, marking a significant milestone in their five-year collaboration. The event unveiled the new BMW X5 and the first-ever BMW XM. This grand occasion also served as an opportunity for THACO AUTO to express its gratitude to the loyal customers who have placed their trust in BMW over the years.

THACO AUTO and Volvo Buses have partnered to research and manufacture sleeper buses built on Volvo chassis to suit the local road conditions and traffic infrastructure in Southeast Asia. Being launched in the Philippines, the bus has been receiving positive feedback from customers.

On November 4-5, at Thiso Mall Sala, THACO AUTO recently organized the 'Peugeot – French Style' event, providing customers with a delightful and relaxing experience