To support customers affected by storms and floods in northern regions, THACO AUTO has introduced the 'For the Northern Customers' program. This initiative offers free vehicle inspections and reduced spare parts costs, providing affected customers with peace of mind as they continue their journeys.

From Chu Lai Port in Quang Nam province, THACO AUTO has successfully shipped the first batch of painted bodies and components for the Kia New Carnival to India, marking a milestone following THACO AUTO and Kia India’s production and export agreement valued at approximately $50 million.

Recognizing the crucial role of high-quality human resources in sustainable development, THACO AUTO has implemented a strategy to increase employees participating in training programs abroad by exposing employees to new trends in the automotive industry and providing opportunities to learn from international experts.

To strengthen its connection with customers, THACO AUTO supported the 2024 Peugeot Club Vietnam 3-Region Reunion in Hoi An, coastal province of Quang Nam.

To expand its reach and improve customer satisfaction, THACO AUTO is recruiting over 500 sales consultants for passenger cars and buses across the country.

In June and July, THACO AUTO launched new truck models at a series of nationwide events. Alongside the new product launches and displays, mobile repair services were available on-site for customers’ convenience.

Launched in December 2023, THACO AUTO's after-work exercise movement is experiencing impressive growth, with employee participation steadily rising.

THACO AUTO Production Division fosters a culture of collaboration where engineers leverage their diverse skills. They share a common drive to innovate, elevate technology integration, and boost both local content and worker efficiency.

In May 2024 alone, THACO AUTO trained nearly 500 personnel from affiliated units. These comprehensive training programs, designed for different experience levels, equip staff with the necessary knowledge and expertise to meet evolving customer demands and drive sales success across THACO AUTO's nationwide showroom network.

Over two decades of dedicated effort, fueled by passion, innovation, and a commitment to excellence, have earned THACO AUTO a robust internal foundation but also a place of trust and respect among its valued customers.

THACO AUTO recently hosted a visit from the BMW Asia delegation and their Philippine partners at the brand-new BMW-MINI-BMW Motorrad Binh Duong Showroom. This showroom is the first of its kind in Southeast Asia, built according to the Retail.Next standard.

THACO AUTO prioritizes both integration training for new hires and diverse professional and technical training programs for existing employees in the first quarter of 2024.

THACO AUTO recently achieved impressive results at the Stellantis Group awards ceremony in Malacca, Malaysia by securing the title of "ASEAN Best Customer Experience" and was the first runner-up in the sales category. These accolades recognize THACO AUTO's dedication to expanding their dealership network, investing in employee training, and providing exceptional customer service.

THACO AUTO recently held a ceremony to recognize car service centers across their Kia, Mazda, Peugeot, and BMW brands for achieving exceptional customer satisfaction in 2023 with the "Excellence in Service Customer Satisfaction" title.

THACO AUTO proudly ensured smooth transportation for guests and artists at HIFF 2024 with a fleet of 80 Kia, Mazda, Peugeot, and BMW passenger cars.

THACO KIA Plant, in collaboration with THACO Chu Lai's Labor Safety and Fire Prevention Department, conducted a fire, occupational safety, and electrical safety drill on April 6. The training involved 40 employees from the Welding and Assembly workshops.